What do I receive with my franchise package?
Our Franchise package includes the following:-
YOUR OWN EXCLUSIVE TERRITORY
Each Look Local book is based upon a distribution of four thousand homes and businesses in a specific territory. We believe that this volume of distribution is greater than any other similar Franchise opportunity. One of the keys to our success is a no compromise approach to volume distribution and our customers really do appreciate it. You will receive your very own exclusive territory usually defined within a post coded area.
THE LOOK LOCAL OPERATING MANUAL
Our manual includes a step by step guide that will help you throughout all of the Look Local processes from setting up your business to delivering your first Look Local. Clearly our manual is a very important and confidential document. It is the blueprint for your Franchise success and should be treated accordingly. You will be required to enter into a confidential agreement with us and a copy is attached to this prospectus. We consider our manual to be a ‘living’ document as we are committed to continuous improvement and you will have immediate access to all updates through our Franchisee’s area 24 hours per day 7 days per week online.
YOUR OWN LOOK LOCAL DOMAIN NAME AND HOSTING
We will provide you with your own unique Domain Name and web hosting. This means that you do not have to understand how websites are hosted and concern yourself with the technicalities, we will take care of it for you.
The domain name will confirm your involvement with our Look Local national brand and demonstrate to your local customers that you a part of the Look Local team. Your unique domain name will usually read as:
www.looklocal.com/yourterritoryname (for example www.looklocal.com/solihull)
YOUR OWN LOOK LOCAL WEBSITE
We will provide you with your very own Look Local website that allows your customers to view your business online. The site will contain your contact details, your specific pricing and instructions for customers on how to advertise with you.
The site will be administered by you through our ‘easy to use’ administration area so that you can implement your own pricing structure.
If you wish to develop the website we provide for you, we can assist you to build your site with additional pages and features. This service is offered at an additional cost and will be tailor made to your requirements. Our team will assist you to design and implement changes at an extremely competitive price due to our existing set up and experience. You can check out our capabilities on our website www.looklocal.com in the links section.
INITIAL MARKETING MATERIAL
In order that you can begin marketing your franchise immediately we supply you with approximately two hundred existing Look Locals that you will use as examples for your potential clients.
We help you put together your personalised letter for your area that, when added to the Look Local example booklet, will ensure you ‘hit the boards running’ within you own territory.
£500 PRINTING DISCOUNT FROM INITIAL BOOK
Subject to the full initial franchise fee being paid at the commencement of the agreement, on the production of the first book of the franchise, Look Local Ltd will credit £500 back to the franchisee. This sum can either be put back into the profitability, or used as a tool, by way of discounts, to motivate new advertisers to come on board.
ALL TEMPLATES FOR LETTERS/ORDER FORMS
You will receive templates for all of the letters and order forms you will need. These templates have been created for you to utilise, helping to get you started immediately and as with our manual, any future improvements are communicated immediately through our Franchisee’s Area online.
TEMPLATES CONTAINING EXISTING ADVERTISEMENTS FOR YOU TO EDIT
Over the years we have created many different types of advertisements for our customers. You will immediately benefit from this experience as we will provide these changeable documents in order that you do not have to ‘reinvent the wheel’ when creating adverts for your customers. Simply edit the content to suit your customer requirements.
ADVICE ON DIFFERENT COMPUTER DESIGN PACKAGES
Although there are many different design software packages available to you today we will advise you on the most suitable computer package for your business.
At the original Look Local we use Corel Draw but that does not mean to say that you also have to do so. We will help you decide what package to adopt that will create the best formats in which to supply artwork to our printer.
We have our own central printer who knows exactly what we require for our Look Local publications and this will eliminate the problem of our Franchisees having to find a suitable printer, maintain standards of quality and achieve reliable delivery times. In addition utilising a central printer enables us to provide our Franchisees with very competitive printing prices.
FULL TRAINING ON ALL ASPECTS OF THE LOOK LOCAL BUSINESS
When you visit our facility you will be given full and comprehensive training on how to operate your business. We will take you through all aspects of Look Local and will tailor your training to best suit your own requirements.
BESPOKE CUSTOMER RELATIONSHIP MANAGEMENT DATABASE
Look Local offers a bespoke CRM that helps eliminate paperwork and the administrative business burden that comes with all businesses, large or small. Following requests from our existing Franchisees Local Local developed a unique online CRM that enables our Franchisees to access their customer database via the internet wherever they are. The database supports a remote comprehensive management of your business whether it is for operational or sales campaign purposes. We teach full use of the system through our 'super user' program and support the operational software through our central team. You will enjoy a total control of your Franchise on an 'easy to manage' basis.
INVOICE & ACCOUNTING SOFTWARE
Through our Look Local CRM you will have complete control of your invoicing system automatically creating customer invoices at the touch of a computer key. Our system simplifies the accounting process in order that our franchisees focus on customer service and increasing sales. In addition to the automated system we are a Direct Debit originator and offer customer credit card payment facilities making it easy for your customers to pay for the Look Local services you provide.
WEB DIRECTORY LISTINGS FOR YOUR CUSTOMERS
Your customers will also be entitled to advertise their business on the Look Local web directory. This is always an attractive add-on to your initial offering.
ON GOING REMOTE NEWS AND SUPPORT FROM OUR HEAD OFFICE TEAM
Through our ‘state of the art’ web based, password protected, Look Local community site you will receive a full range of documents, updates, news, FAQ’s and general support. We will also provide you with our Look Local ‘PSi’ immediate response system.
MONEY BACK GUARANTEE AFTER NINE MONTHS
By following our systems, with the right individual, Look Local is confident you will at least make back your initial investment within nine months (sales revenue less printing, and distribution costs). Subject to six consecutive editions being produced within the nine months, and certified accounts being available, Look Local will refund the difference between your profit and capital cost of the franchise providing the initial franchise fee has been paid in full from the outset, and subject to six consecutive editions being produced.
